Mastering Brand and Product Portfolio Analysis in Power BI

Nielsen's market reports are recognized for their relevance across multiple sectors, including consumer goods, retail, media, pharmaceuticals, automotive, food and beverage, technology and finance. But mastering Nielsen data in Power BI for brand analysis and strategic decision-making can be complex. This session will introduce the strategic approach to using Nielsen data. You will gain actionable insights and practical strategies to improve brand performance.

Join our webinar on mastering Brand and Product Portfolio Analysis in Power BI. In this session, you will:

  • Obtain a holistic view of brand performance.
  • Gain deep insights into market trends and dynamics.
  • Benchmark brand performance against industry standards and competitors.
  • Evaluate price and revenue performance for optimized profitability.
  • Identify potential opportunities and threats.
  • Make informed decisions based on data-driven insights.

Who is this for

This webinar is ideal for a diverse audience of business professionals:

  • Marketing managers and directors seeking to understand market trends, consumer behavior and campaign effectiveness.
  • Brand managers who want to monitor brand performance, track competitor activity, and evaluate market share changes.
  • Sales managers aiming to refine sales strategies, segment customers, and set realistic sales targets.
  • Product managers relying on market data for innovation and lifecycle management.
  • Business Development Managers interested in identifying new business opportunities and potential partnerships.
  • Consumer Insights Managers exploring consumer psychology and preferences and buying behavior.
  • Supply Chain and Logistics Managers optimizing distribution channels and retail performance.
  • C-level executives (CEO, CFO, CMO) using comprehensive reports for strategic planning.
  • Financial analysts and investors assessing market trends and business performance.

If you're ready to drive brand success and make data-driven decisions, don't miss out on this webinar!

You'll learn:
The critical role of Brand and product portfolio analysis in business decision-making.
Tangible benefits of Brand and product portfolio analysis when it comes to managing market dynamics and outperforming the competition.
How to manage your Brand and product portfolio analysis effortlessly with Zebra BI's, including data visualization, advanced analytics, and interactive dashboards.
Presenter

Andrej Lapajne

Founder & CEO at Zebra BI
Andrej brings 25 years of experience in business intelligence and software development and 20 years as a consultant. Helping numerous international and regional companies achieve consistent and efficient internal reporting throughout the organization inspired him to build Zebra BI.

Driving brand success: Nielsen data and Zebra BI insights

Nielsen's market reports help companies make informed decisions by providing insights into external market dynamics, consumer needs and the competitive landscape. Leveraging Nielsen data in Power BI is a valuable way for professionals across various industries to gain insights into brand performance, market share, sales, and other key metrics. However, effectively leveraging this data for brand analysis and decision-making can be complex without the right tools and methods. Fortunately with Zebra BI benchmarking against industry giants becomes seamless. 

This session will provide you with the knowledge and tools you need to navigate market dynamics, competition, and performance benchmarks. With Brand and product portfolio analysis, you can systematically assess the strengths and weaknesses of each brand in your portfolio. Analyze all key aspects of your business environment, including market trends, market share, consumer behavior, competitive positioning, and financial performance.

 

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Hey @ZebraBI: Your CEO is a cool dude and your visuals for #powerbi and #Excel are insane. Thanks @lapajne for presenting today. It was a ton of fun 👊
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