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How W.L. Gore used Zebra BI to make Power BI work for finance—and saved hundreds of hours 

8 min read

Executive summary 

W. L. Gore & Associates, Medical Products Division faced a challenge: financial reporting was manual, inconsistent and fragmented across business units. Analysts spent countless hours consolidating data from different systems, while executives struggled with lagging reports that lacked actionable insights. Adoption of Power BI was slow as finance teams found the reporting capabilities complex and time consuming against competing priorities. 

With Zebra BI’s intuitive visuals, built-in financial best practices and automation, Gore was able to transition to standardized, real-time financial reporting. Reports that previously took days to create were now produced in a matter of hours. The CFO completely replaced the old tools and relied solely on Zebra BI dashboards to make decisions. 

The impact? 

  • Faster reporting, saving hundreds of hours per year — equivalent to the work of 1-2 full-time analysts 
  • Actionable insights for business management by replacing static reports with interactive, decision-ready dashboards
  • Company-wide adoption: Finance, Sales, Marketing, and R&D now using Zebra BI in Power BI

From building one report that everyone could use, we saved about one to two annual analysts' worth of time across all of our teams by consolidating and automating reports with Zebra BI.

Shane Brinkmann
Business analyst at Gore Medical

By transforming Power BI into a powerful, intuitive financial reporting tool, Zebra BI helped Gore eliminate inefficiencies, empower leadership with actionable insights and create a single source of truth across the business. 

The Challenge: Lack of standardization & slow adoption of Power BI 

At Gore financial reporting was a manual, time-consuming process. Each business unit had its own way of pulling numbers, formatting reports, and defining KPIs—which meant leadership had no unified financial picture. 

Financial analysts were spending hours each month manually consolidating reports from Excel and other systems, delivering reporting packages that contained static data and limited insights. Power BI was introduced as a solution, but adoption was slow — finance teams found it difficult to create reports without advanced DAX knowledge. 

CFOs and executives relied on static reports, which meant many financial insights were out of date by the time they were reviewed. In addition, leadership lacked a single source of truth, making it challenging to align on key financial insights and drive strategic decisions effectively. 

The finance Power BI dashboard has been a game changer for our team's ability to analyze financial performance. It’s a one-stop shop for both finance and business teams to access key P&L data, with a user-friendly interface that makes insights accessible to everyone. The ability to explore data more deeply has helped us draw better business decisions, while also saving significant reporting time and allowing us to focus on higher-value analysis to support the business.

CFO of Gore Medical

The Solution: Zebra BI enables fast, scalable Power BI adoption 

When Business Analyst Shane Brinkmann was tasked with building a financial reporting package in Power BI, he had just three months—and zero prior Power BI experience.

 What he quickly realized: 

  • Power BI’s default visuals weren’t intuitive for financial reporting 
  • Advanced DAX knowledge was required to create effective reports natively 
  • Executives needed clear, actionable insights—not tables of numbers 

Realizing Power BI alone couldn’t solve these challenges, Shane looked for a better way—one that could simplify financial reporting without deep technical expertise. Shane discovered Zebra BI in the Power BI forums, where it was repeatedly recommended by users as the best tool for financial reporting. 

The difference was immediate. 
 
With Zebra BI, Shane created a fully functional Power BI report in half a day — compared to the days he was struggling with native Power BI. The reports were interactive, automated and created using the best financial practices available. 

PnL Overview *This image uses fictitious data for illustrative purposes only and does not represent actual data.

A fast learning curve & seamless adoption 

Zebra BI’s intuitive design made it immediately accessible even for someone who had no previous experience with Power BI. Comprehensive tutorials, webinars and guides accelerated Shane’s learning process and enabled him to create professional financial reports faster than expected. 

More importantly, Zebra BI automated much of the reporting process, eliminating the manual formatting, data entry, and tedious Excel-to-PowerPoint workflows that had previously consumed analysts’ time. 

I had no Power BI knowledge prior to taking the role. I found Zebra BI early on, and once I used the trial, I built a report in half a day, and it was infinitely better than what I had done with base Power BI.

Shane Brinkmann
Business analyst at Gore Medical

Standardized, executive-ready financial reporting 

When the first reports went live, management immediately recognized the impact. Executives no longer had to decipher complex spreadsheets or static reports —the financial insights were now clear, actionable and interactive. The visualizations in Zebra BI give clarity to key drivers, enabling faster decision making. The CFO stopped using other tools altogether, relying exclusively on Zebra BI dashboards. Leadership meetings became more efficient, with a single source of truth replacing multiple disconnected reports. 

Functional investment summary dashboard *This image uses fictitious data for illustrative purposes only and does not represent actual data.

The Impact: Saving time, enabling insights, and standardizing reporting 

Switching to Zebra BI has not only improved reporting, but has also fundamentally changed the way Gore’s finance team works and the way executives interact with financial data. 

Our CFO stopped using other tools and now lives in the Zebra BI dashboard for meetings. It's easy to use, and the value was immediately clear.

Shane Brinkmann
Business analyst at Gore Medical

Hundreds of hours saved annually 

Financial reporting is now faster, saving the equivalent of 1–2 full-time analysts per year. Analysts no longer waste time on manual data consolidation—allowing them to focus on analysis and partnership, not formatting. 

Zebra BI significantly boosted our team’s productivity by streamlining the dashboard creation process. Its user-friendly features allowed us to quickly adapt and make adjustments, even with limited prior experience in Power BI. This efficiency enabled us to meet tight deadlines consistently, enhancing our overall workflow and output quality. 

 

Finance systems and reporting leader at Gore Medical

 Actionable insights for faster decisions 

The CFO and executives no longer wait for static reports. With interactive and self-serve dashboards, they see the full financial picture instantly—enabling faster, more confident decision-making. 

Many leaders across the company noticed a significant upshift in the value of the information coming from our Finance area. Instead of huge multi-tab spreadsheets we began to get live dashboards packed with actionable insights. The level of customization and usability was a game-changer across the board. I would further add that without Zebra BI functionality, Power BI would have remained in the backseat compared to alternative BI tools like Tableau.


Analytics leader at Gore Medical

Company-wide adoption  

Zebra BI’s impact stretched beyond finance. Today, Sales, Marketing, and R&D teams actively use Power BI with Zebra BI for actionable, data-driven insights. 

Headcount report *This image uses fictitious data for illustrative purposes only and does not represent actual data.

The adoption rate was the biggest win for us. It’s easy to use, and because the visuals are consistent across reports, it made cross-report navigation simple for users. Zebra BI has saved a ton of time. Instead of weeks of training, the tool allows tasks to be completed in minutes.

Shane Brinkmann
Business analyst at Gore Medical

Conclusion: The right tools drive adoption—not just technology 

Gore’s success wasn’t just about adding a tool—it was about transforming Power BI into a truly powerful, finance-friendly solution with Zebra BI. Instead of struggling with complex, static reports, finance teams now have an intuitive, easy-to-use tool that delivers actionable, decision-ready insights

  • Finance teams trusted the data, resulting in faster adoption and better decision making 
  • Senior leadership fully embraced Zebra BI and no longer relied on previous reporting tools 
  • Other business units are now looking to replicate this success and drive company-wide adoption

What normally takes years - the broad adoption of Power BI - was accelerated in just a few months. Zebra BI not only made reporting better, it made it easier, faster and smarter. They saved hundreds of hours annually and set a new standard for financial reporting.  

💡For CFOs and finance leaders, the takeway is clear: Power BI alone isn’t enough. Zebra BI transforms it into a tool your teams will actually use—saving time, improving clarity, and enabling better business decisions.

The Power BI dashboards have been a game-changer for our reporting process. By consolidating various Excel files and PowerPoint presentations into a single tool, it has dramatically improved our efficiency and clarity. The visuals are not only easy to understand but also provide actionable insights at a glance. It's made financial reporting far less time-consuming and much more effective, enabling my team to focus on what matters most.

A Business leader at Gore Medical 

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