Content Writer & Copywriter (B2B SaaS)

Location: Remote / Hybrid; Company: Zebra BI; Type: Full-time  
 

Zebra BI is a global leading software company that provides advanced data visualization and reporting solutions for enterprise businesses. 24% of Fortune 500 companies already utilize Zebra BI visuals. We empower business users to easily analyze and communicate complex data, making it simple for them to make informed decisions and drive growth.

As a member of the high-performing Zebra BI team, you will have the opportunity to work with a talented and passionate group of individuals who are dedicated to delivering the best possible solutions.

As a rapidly growing company, we offer our employees a wide range of opportunities for professional development and career advancement. We are always looking for a new talent to join our team. If you are passionate about data visualization, technology, and making a real impact on the company's growth, then Zebra BI is the place for you.

Key Responsibilities:

• Create high-quality, long-form SEO content (guides, blog posts, use cases) tailored to our ICPs and core use cases.
• Translate keyword research and content briefs into engaging, authoritative content that ranks and converts.
• Apply B2B SEO best practices (search intent, structure, internal linking, on-page optimization) in close collaboration with our SEO Manager.
• Take ownership of the SEO content channel, working closely with the SEO Manager and Demand Gen Lead to grow organic traffic — one of Zebra BI's core growth pillars.
• Create and optimize copy for landing pages, ads, emails, CTAs, and campaigns.
• Support product launches, webinars, guides, and demand gen initiatives with compelling messaging.
• Contribute to experimentation and A/B testing of headlines, formats, and angles to improve conversion rates.
• Help shape and produce thought leadership content for the blog, LinkedIn, newsletters, and other channels.
• Turn insights from internal subject matter experts into clear, confident narratives that position Zebra BI as a category leader.
• Collaborate with product marketing, BI experts, and leadership to develop strong points of view.
• Use AI tools to support ideation, drafting, editing, repurposing, and content optimization.
• Increase content output and consistency while maintaining a strong human voice and editorial standards.
• Ensure everything we publish stays on brand, accurate, and valuable — no generic or low-quality AI output.
• Experiment with new tools, prompts, and approaches to continuously improve content production and results.
• Contribute ideas to content planning, messaging, and marketing strategy.

Requirements

• 3–6+ years of experience as a content writer, copywriter, or content marketer — ideally in B2B SaaS.
• Proven ability to create SEO-driven content that attracts the right audience and drives measurable results.
• Strong understanding of B2B language, ICP-based writing, and full-funnel content.
• Experience writing conversion-focused copy (landing pages, ads, emails, CTAs).
• Comfortable using AI tools to improve content quality, efficiency, and consistency.
• Excellent editorial judgment and the ability to maintain a consistent tone of voice.
• Comfortable working with technical or complex topics and turning them into engaging, accessible content.
• A proactive, ownership-driven mindset — you don't wait for perfect briefs to get started.

Nice to Have:

• Experience with B2B analytics or dashboards (Power BI, Excel).
• Passion for data.

Perks & Benefits

• A remote-first working environment with the option to work at brand new offices in Tehnološki Park Ljubljana Brdo.
• Flexible working schedule – we understand that the time we are the most productive differs between everyone. Therefore, besides pre-determined team meetings, you are free to organize your working time according to your preferences.
• A fast-paced working environment and a growing team.
• Top mentorship and coaching as well as courses, conferences and educational workshops.
• Prestigious clients.
• Competitive salary.

Are you ready to join the team?

Being a part of the Zebra BI team means you're working on something very exciting every day: the future of data visualization.

If you think you have what it takes, send us your resume and cover letter at jobs@zebrabi.com.