Actionable Reporting Virtual Summit

Join thousands of reporting professionals for a 4-hour virtual event to learn the latest best practices and real-life experiences from the world's leading companies. Reserve your spot today, you won't want to miss it. 

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What's ACTION?

It's where analytics & business intelligence experts from the world’s top companies come together to share their experiences in turning data into useful actionable reports, their practical knowledge on solving the main reporting challenges, and how they envision the future of BI. 

It’s the type of event we’d want to attend ourselves. With new playbooks, you can steal and implement tomorrow.

Join here

Meet our expert speakers

Michael Schneiders
Enterprise Architecture | Data Transformation & Strategy at PwC
Marc Reguera
WW PBI + Synapse Customer Engagement Lead at Microsoft
Rachel Guthrie
Customer Success at Microsoft
Mario Mühllechner
Team Lead Business Intelligence at Liebherr Earthmoving
Max Kunzke
Portfolio Manager Cost Performance at Bayer
Matthias Eisenack
Portfolio Manager Financial Performance at Bayer
Rolf Hichert
Founder & President at IBCS Institute
Tyler Snyder
Senior Financial Data Analyst at AbbVie
Laura van den Eshof
Director Finance Insights & Analytics at KPN
Sam McKay
Founder & CEO at Enterprise DNA
Wilco Nagtzaam
Senior FP&A Controller at KPN
Andrej Lapajne
Founder & CEO at Zebra BI

Agenda

Welcome to ACTION 2022
Jaka Stele, COO at Zebra BI
Nasti Susnjara, CMO at Zebra BI
Stage
Jun 09 04:00PM–04:05PM GMT+2
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Opening keynote: Actionable Reporting Manifesto
Your company has more data than ever. But still, most of the reports don’t answer even key business questions: is your performance good or bad, how well are you doing on key metrics, why is this happening, and what should you do about it? Andrej Lapajne, Founder and CEO of Zebra BI, will give you the full rundown on why every company needs to adopt Actionable reporting. So you can give your leadership better (and more understandable) reports to base their decisions on and stay ahead of the competition.
Andrej Lapajne, Founder and CEO of Zebra BI
Stage
Jun 09 04:05PM–04:20PM GMT+2
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Keynote panel: Digital transformation is hard but you CAN make it easier
Hear from experts who get it. And more importantly, who’ve seen what adopting the new way of reporting looks like in real-life, along with all the challenges that come with it. From getting the initial stakeholder buy-in to preparing complex data and building reports that people actually use. This is a big-time panel you don’t want to miss.
Michael Schneiders, Enterprise Architecture | Data Transformation & Strategy at PwC
Laura van den Eshof, Director Finance Insights & Analytics at KPN
Marc Reguera, WW PBI + Synapse Customer Engagement Lead at Microsoft
Sam McKay, Founder & CEO at Enterprise DNA
Andrej Lapajne, Founder and CEO of Zebra BI
Stage
Jun 09 04:20PM–05:00PM GMT+2
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Break/Q&A with speakers
Moderated by Wilco Nagtzaam, Senior FP&A Controller at KPN
Sessions
Jun 09 05:00PM–05:10PM GMT+2
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How-to session: Structuring reports from top-level information to details
Analytics teams know they need to improve their reports and dashboards. But they don’t always know where and how to start. Rachel Guthrie, Customer Success at Microsoft (and ex Program Manager) will share her approach to designing their internal reports from top-level information to details so you can get to insights faster.
Rachel Guthrie, Customer Success at Microsoft
Stage
Jun 09 05:10PM–05:30PM GMT+2
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How-to session: Using consistency to make it easier for people to build and understand reports
You managed to get your data ready, but your colleagues still don’t know how to build good reports. Or worse, they’re so used to looking at their old “table reports” that it’s hard to get them to change. The good news is you’re not alone. Mario Mühllechner, Team Lead Business Intelligence at Liebherr Earthmoving, will share how he and his team managed to use the International Business Communication Standards (IBCS) and Zebra BI to achieve consistency in reporting and got everyone excited about it.
Mario Mühllechner, Team Lead Business Intelligence at Liebherr Earthmoving
Stage
Jun 09 05:30PM–05:50PM GMT+2
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How-to session: Getting superior insights easier and faster
Wondering how to get rid of static PowerPoint reports and avoid spending time collecting data from multiple data sources? In this session, Matthias Eisenack, Portfolio Manager Financial Performance, and Max Kunzke, Portfolio Manager Cost Performance, will share the behind-the-scenes story of how they built a powerful Bayer Finance 360 App (formerly known as CFO App) and shifted focus from collecting data to extracting business-critical insights instantly.
Matthias Eisenack, Portfolio Manager Financial Performance at Bayer
Max Kunzke, Portfolio Manager Cost Performance at Bayer
Stage
Jun 09 05:50PM–06:10PM GMT+2
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Break/Q&A with speakers
Moderated by Wilco Nagtzaam, Senior FP&A Controller at KPN
Sessions
Jun 09 06:10PM–06:20PM GMT+2
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How-to session: Using report prototypes & wireframes to make sure you're answering the right questions
Before developing any reports, it’s crucial to define first what questions do your business users want to answer. In this session, Michael Schneiders, Enterprise Architecture, Data Transformation & Strategy at PwC, will share how his team used the design thinking process to understand what users really want, built wireframes, and went through multiple iterations to successfully prepare guidelines for report developers.
Michael Schneiders, Enterprise Architecture | Data Transformation & Strategy at PwC
Stage
Jun 09 06:20PM–06:40PM GMT+2
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How-to session: Driving internal adoption of your reports
If you're just getting started with upgrading your reports, or you already have them and you want as many people as possible to actually start using them, then this session is for you. Tyler Snyder, Senior Financial Data Analyst at AbbVie will give you insights into everything he’s learned promoting internal adoption and share everything that worked (or didn’t!). No matter how small or big your organization is, this session will inspire you to keep pushing for change, one report at a time.
Tyler Snyder, Senior Financial Data Analyst at AbbVie
Stage
Jun 09 06:40PM–07:00PM GMT+2
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Break/Q&A with speakers
Moderated by Wilco Nagtzaam, Senior FP&A Controller at KPN
Sessions
Jun 09 07:00PM–07:10PM GMT+2
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The latest news in data visualization technology enabling the paradigm shift in reporting
In this session, our product team will present the latest news on visualization technology and the roadmap for what comes next. You’ll learn top tips & tricks for using Zebra BI to take your reports to the next level. Plus, we'll reveal a major surprise. All in all, it’s an inside scoop you don’t want to miss.
Andrej Lapajne, CEO at Zebra BI
Neza Jeranko, Product Manager at Zebra BI
Tine Ozimic, BI Team Lead at Zebra BI
Mark Leskovsek, BI Specialist at Zebra BI
Mark Leskovsek Zebra BI - BI Specialist
Stage
Jun 09 07:10PM–07:30PM GMT+2
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Closing keynote: What's the secret sauce to making modern reporting successful
Rolf Hichert, Founder & President at IBCS Institute
Rolf Hichert IBCS Zebra BI Advisory Board
Stage
Jun 09 07:30PM–07:50PM GMT+2
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ACTION closing
Stage
Jun 09 07:50PM–08:00PM GMT+2
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Event partner

Get free access to Enterprise DNA’s platform

To encourage you to master all of your Power BI skills from start to finish, we prepared a gift for all ACTION 2022 registrants in collaboration with our friends at Enterprise DNA.

By registering for ACTION 2022, you get FREE access to Enterprise DNA’s empowerment platform for 2 months.
Learn more

Have questions?

Can I join for just one session?

Yes, absolutely! While a huge part of the value of ACTON 2022 comes from the live Q&A and networking, we understand how busy everyone's schedules can be. Feel free to join for a session (or more of them) here and there. As long as you register, you will get access to all the recordings except the keynotes.
Will the content be shared afterward?
Yes, all recordings (except the keynotes) will be made available to everyone who registered for the event.
How do I take advantage of free access to Enterprise DNA's platform?
All ACTION 2022 registrants up to June 9 will get FREE access to Enterprise DNA's empowerment platform for 2 months. After the event, you'll receive an email from the Zebra BI team with more information about how to enroll.
What is Hopin?
Our team is using a platform called Hopin to host this event. This platform enables us to create a truly unique virtual event experience and facilitates a high level of interaction both between the attendees, as well as between attendees & speakers.
How do I use Hopin?
After you register for the event, you will receive an email with a unique link that takes you directly to the event “reception” on the day of the event. To make the most out of this experience, check out the video & guides below:
Code of Conduct
We expect all digital event participants to uphold the principles of this Code of Conduct, which covers the main digital event and all related activities. We do not tolerate disruptive or disrespectful behavior, messages, images, or interactions by any party participant, in any form, at any aspect of the program including business and social activities, regardless of location.

We will not tolerate harassment or discrimination based on age, ancestry, color, gender identity or expression, national origin, physical or mental disability, religion, sexual orientation, or any other characteristic protected by applicable local laws, regulations, and ordinances.

Photography, video, or recording of session content or presentations in any format shared on social channels is prohibited. We encourage everyone to assist in creating a welcoming and safe environment. Please report any concerns, harassing behavior, or suspicious or disruptive activity to info@zebrabi.com. We reserve the right to refuse admittance to or remove any person from ACTION 2022 at any time at our sole discretion.

Zebra BI is...
the future of business reporting

Zebra BI combines the most intuitive visualization tools to take your reports to the next level and deliver insight from your data in record time.

We believe business dashboards and reports should be actionable for people using them in their everyday work. Our single mission is to create advanced and extremely user-friendly reporting tools so you can present your data in a better way.

For smarter decisions.

Register and learn more

Sign up for ACTION 2022

Learn from real-life applications of modern reporting presented by the top experts in the field. Join the 2022 Actionable Reporting Summit and ask the questions "you were never able to answer" directly to our highly skilled speakers.

Join the free virtual event on June 9th at 4 pm CEST / 7 am PT.
We promise to make it worthwhile.
Register for Free