Principal Analytics Advisor (Power BI, Fabric & AI) 

Help shape the future of actionable analytics

At Zebra BI, we believe dashboards alone are no longer enough.

Business teams have the data and the tools. They still don't have fast enough decisions.

That's the gap we solve.

Zebra BI helps organizations turn Power BI, Excel, and AI-driven analytics into decision-ready reporting experiences used by executives, business leaders, and analytics teams across finance, sales, marketing, operations, HR, and beyond.

Our customers include companies like AbbVie, Deloitte, EY, and Nike, and 24% of Fortune 500 companies already use Zebra BI visuals.

We sit at the heart of the Microsoft analytics ecosystem - Power BI, Fabric, Excel, semantic models, and increasingly AI-powered business analysis.

We're now looking for a recognized analytics expert and community leader to become one of the visible faces of Zebra BI in the global Power BI, Fabric, and business analytics ecosystem.

This is not a traditional marketing role. And honestly, it's not really a traditional job opening either.

We're looking for someone who already enjoys teaching, creating YouTube tutorials, speaking, building, sharing ideas, and helping analytics teams work better - and wants a larger platform, stronger reach, more interesting use cases, and deeper influence on the future of analytics.

You keep your voice, your opinions, and your credibility. We provide the platform, reach, support, customers, and opportunity to build something meaningful together.

What you'll do

Become one of the public faces of Zebra BI

• Represent Zebra BI in the global Power BI, Fabric, and business analytics/FP&A communities
• Speak at webinars, conferences, meetups, podcasts, and customer events
• Help shape the conversation around modern analytics, decision intelligence, and AI-driven reporting across sales, finance, marketing, operations, HR, and beyond
• Build credibility and trust with analytics leaders, business teams, and BI professionals worldwide

Own YouTube as your primary content platform

• Be a regular on-camera presence on the Zebra BI YouTube channel: tutorials, walkthroughs, how-tos, and use cases built around real analytics problems across sales, finance, marketing, operations, HR, and more
• Build Power BI and Fabric demos, templates, and walkthroughs that live on YouTube and our website, and that practitioners actually download and use
• Show what good analytics and reporting looks like in practice, not just in theory, and help BI Analysts and business teams close the gap between a working dashboard and a decision-ready report

Educate and inspire customers

• Run onboarding sessions, workshops, and enablement programs for strategic customers
• Help enterprise teams improve reporting quality, dashboard UX, and decision-making practices
• Guide customers on best practices around Power BI, semantic models, KPI design, and analytics storytelling

Help shape thought leadership

• Create and appear in YouTube tutorials, series, and learning paths on a regular cadence
• Host and co-create webinars, podcasts, and educational content
• Help define how AI changes the "last mile" of analytics

Collaborate across Product, Solutions, and Marketing

• Bring customer insights and community feedback directly into product direction
• Influence demo strategy, messaging, templates, and educational content
• Help identify emerging trends and opportunities in the Microsoft data ecosystem

What makes this role unique

You'll have a real platform

Your work will reach thousands of analytics professionals globally through: YouTube, webinars, conferences, Microsoft community events, customer workshops, and enterprise enablement programs.

We actively support: conference speaking, meetup appearances, content creation, personal brand growth, and thought leadership initiatives.

You'll work on meaningful analytics problems

This is not dashboard maintenance work. You'll help solve: executive reporting, FP&A and financial planning, sales, marketing, and revenue analytics, management reporting, AI-assisted analysis, enterprise analytics adoption, and actionable decision-making.

You'll operate at the intersection of BI and AI

You'll help shape how AI transforms business analysis and decision-making — across financial reporting, sales, marketing, operations, HR, and beyond — especially within Microsoft Fabric and modern analytics workflows.

You'll have freedom and influence

We care more about impact than rigid processes. You'll have the autonomy to: experiment with ideas, shape narratives, propose content directions, influence product thinking, and build your reputation in the analytics community.

What we're looking for

We're looking for someone who already has credibility and passion within the analytics ecosystem.

You likely combine: deep Power BI expertise, consulting or customer-facing experience, strong communication and storytelling skills, business or domain understanding (finance/FP&A, sales, operations, etc.), curiosity about AI and the future of analytics, and community involvement.

Core experience and expertise

Power BI expertise

You've built complex Power BI solutions in real business environments. You likely have strong hands-on experience with: DAX, semantic modeling, Power Query, Power BI Service, performance optimization, financial reporting, and executive dashboards.

You write measures from memory. You've inherited broken models and fixed them. You understand the trade-offs between Import vs DirectQuery, simplicity vs flexibility, and technical purity vs business usability.

Data modeling expertise

You're comfortable with: star schemas, cardinality, role-playing dimensions, bidirectional relationships (and when they become dangerous), and scalable semantic model design.

Power Query and data shaping

You don't just click through the UI. You're comfortable writing M code directly, connecting APIs, shaping messy datasets, and building reliable reporting pipelines.

Business analytics and reporting understanding

You understand reporting from a business perspective — not just technically. You've likely worked with: sales pipelines, revenue reporting, or commercial analytics; budget vs actual, variance analysis, or operational metrics; HR, marketing, or operations analytics; management reporting packs; KPI frameworks; and executive reporting workflows.

You probably have strong opinions about why most Power BI reports fail business teams — and what better decision-ready reporting should look like.

Communication and presentation skills

You genuinely enjoy explaining complex concepts simply. You're comfortable on camera for YouTube (regularly and on a consistent schedule), presenting live, teaching workshops, engaging with business audiences, and simplifying technical topics without oversimplifying them.

Nice to have

• Microsoft MVP status or recognized community involvement
• Experience with Microsoft Fabric
• Experience with AI-driven analytics, Claude Code or Copilot workflows
• Familiarity with IBCS (International Business Communication Standards)
• An active YouTube channel or demonstrated track record of creating video content on a regular cadence
• Previous consulting or advisory experience with enterprise customers
• Experience creating educational or technical content

Why join Zebra BI

Strong position in the Microsoft ecosystem - We are deeply embedded in the Power BI and Microsoft Fabric landscape and actively collaborate with the broader analytics community.

High-performing, AI-forward culture - We heavily use AI internally across Product, Engineering, Marketing, and GTM teams — and actively experiment with new ways of working.

Global impact - Our products are used by thousands of companies worldwide, including enterprise finance and analytics teams.

Access to interesting use cases - You'll work with executive dashboards, strategic reporting, AI-assisted analytics, cross-functional analytics across finance, sales, marketing, operations, and HR, modern management reporting, and real-world business problems at scale.

Production and amplification support - Our team helps with promotion, repurposing, webinar operations, content distribution, and audience growth. You focus on technical depth and insight.

Flexible engagement structure

We are open to: full-time roles, strategic consulting arrangements, long-term partnerships, retainer-based collaboration, and hybrid models.

What matters most is finding the right person and building something meaningful together.

Interested?

If you're already building things, sharing ideas, teaching others, or contributing to the analytics community - we'd love to talk.

Please send us:

• Your LinkedIn profile
• Examples of dashboards, demos, webinars, presentations, or content you've created
• Anything you're proud of building
• A few sentences about what you'd want to build together with Zebra BI

We care far more about impact, communication, curiosity, and expertise than perfect CVs.